Manager, Advertising

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DSfamily of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii Usystems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Nintendo - home to renown characters, timeless games and the record breaking Nintendo Switch system is looking for a creative rockstar with a passion for gaming to join our world-class Advertising team. Drive the development of memorable and compelling creative for our consoles and legendary games like Legend of Zelda: Breath of the Wild,  Mario Kart 8 Deluxe, Super Smash Bros. Ultimate, and more.

 

The ideal candidate will have a background in client-side brand management or agency-side account management with significant experience in media planning and creative production. He/she  will also have experience working with cross-functional marketing teams in order to drive integration across all marketing channels. Experience in the gaming industry would be a plus, a love for gaming is a must.  If you’re ready to be a part of this adventure and bring smiles to our consumers faces, we want to hear from you.

   
DESCRIPTION OF DUTIES
  • Develops and manages marketing plans that drive consumer awareness, purchase consideration and adoption of Nintendo hardware systems, software titles, digital content, mobile games, and accessories in the United States. 
  • Manages the planning, strategies, and tactics associated with Nintendo's national multi-media advertising programs while adhering to brand positioning and creative guidelines
  • Develops campaign strategies, and recommendations for annual, quarterly, and launch-related advertising campaigns across traditional (TV, print, radio, outdoor) and digital (video, display, mobile) channels
  • Serves as cross functional campaign lead, collaborating with teams including strategic communications, online marketing, retail marketing, and sales to ensure consumer campaigns have an integrated approach and consistent messaging
  • Oversees agency partners in the development and execution of the paid media and creative strategies
  • Drives the development of custom media partnership programs  in partnership with the Marketing Partnerships Manager
  • Leads the advertising creative process, including creative brief development, concept development, creative review and approval processes in partnership with internal creative teams and external agencies
  • Manages production of all creative including budgets, timelines and onsite supervision of commercial shoots
  • Manages media planning and buying for campaigns including partnerships, and custom programs
  • Collaborates with Business Analysis and Planning to incorporate Nintendo data into digital media
  • Collaborates with Online Marketing team on performance-based, lead-generation media channels (SEM, programmatic, social, affiliate).
  • Supports the Online Marketing team on performance-based digital media programs by providing base creative
  • Partners with the Publishers and Developer Relations team in developing advertising and media campaign plans to support 3rd party titles as needed
  • Reviews and analyzes data from various sources and provides key insights to determine real time improvements and overall campaign effectiveness
  • Develops and manages direct reports and provides mentorship, guidance and performance management
  • Provides oversight on direct reports’ campaigns and ensures integration and budget management between them
  • Prepares presentations summarizing campaign strategy, creative, key performance metrics and actionable findings and presents to executive management as needed
  • Partners with consumer insights to guide the marketing campaigns and inspire agency partners
  • Acts as liaison between consumer marketing and other Nintendo of America departments, including legal, product development groups and publisher and developer relations
  • Communicates and collaborates with global partners (NCL, Nintendo of Canada, Nintendo of Latin America, Nintendo of Europe) with regard to regional and/or worldwide mobile product campaign overlap.
  • Contributes to cross-functional marketing strategy with consumer insights, key messaging, and marketing mix 
  • Manages special projects as assigned
  • Acts as back-up for manager, as needed

 

 

SUMMARY OF REQUIREMENTS
  • Seven or more years of related advertising and/or marketing experience
  • Understanding of standard analytics tools and packages such as Google Analytics, Adobe Marketing Suite and Tableau
  • Expert organizational ability and leadership skills to coordinate large-scale marketing campaigns
  • Ability to develop and manage advertising agencies, media agencies, national media promotions and events
  • Extensive experience managing advertising creative production
  • Experience managing and leading teams while fostering a collaborative, team-oriented environment
  • Strong presentation skills and ability to organize thoughts and share a clear and concise POV
  • Ability to establish and manage budgets
  • Media planning experience
  • PC skills (Windows, Word and Excel preferred)
  • Agency experience or agency management experience required
  • Experience in, or professional knowledge of, the video game and entertainment industries helpful
  • Video game industry experience a plus
  • Undergraduate degree in Marketing, Advertising, or related field, or equivalent
 
We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.