Content & Production Manager – Marketing Communications

Job Location:

Atlanta, GA

 

Job Description:

 

Primary Responsibilities: 
  • Develop an annual approach for paid content and distribution across major campaigns.
  • Develop an annual approach for social media content and distribution across all major channels including always-on for social.
  • Provide strategic direction on creative concepts as well as lead the team on developing, producing and ascertaining all relevant approvals for concepts including but not limited to: TV/video, print, out-of-home, and high-impact media integrations.
  • Coordinate with PR and events teams and other internal constituents to ensure alignment with messaging and creative strategy.
  • Efficiently plan and deploy annual budget across content production and paid media for all ATL and social channels.
  • Create and produce content to support other business units as needed (e.g., Porsche Experience Centers, Aftersales, Porsche Sport Driving School, etc.).
  • Day-to-day relationship management with Porsche Cars North America's creative and media agency of record as well as other creative service agencies as needed.
  • Schedule necessary planning meetings, develop cross-learning opportunities for direct reports as well as one-on-one meetings for individual development.
  • Will have 2 direct reports that will be responsible for developing, growing, and ensuring quality in content across the scope of creative content.

 

Qualifications:

 

Education

•College degree, preferably Master’s or MBA in Marketing

 

Experience
  • Requires a minimum of 7 years in advertising, marketing communications, and social experience (automotive or passion brand experience a plus).
  • Strong knowledge of creative development, production, and media planning related to TV, print, digital, social, and collateral programs.
  • Ad agency experience valuable (client or agency side).
  • Strong track record of successful team management.
  • International work experience valuable.

 

Local candidates preferred

 

 

 

How to apply:

Please apply at porscheusa.com/careers