Consumer Analytics and Insights

Job Location:
  • Doraville, GA

 

Job Description:
  • As a part of the Serta Simmons Bedding team, you can help lead the way to a healthier and more well-rested world. Our mission is simple -- to give consumers the sleep they need to live the lives they want. We are the world's #1 mattress company with winning and iconic brands -- Serta and Simmons -- and robust marketing, sales and operational capabilities.
  • Reporting to the VP, Consumer Insights,   you will be responsible for  leading custom research & analytics in the areas of brand strategy, communication, and innovation, analytics in support of SSB performance routines, training on intelligence platforms, and ad hoc analyses at the direction of the VP of Insights.
  • Additionally, this role will interface directly with all brands within marketing across both offices, Atlanta and Phoenix, as well as working with innovation, sales and category management.

 

Other responsibilities include:
  • Identify the need for custom research in working with Brand teams, while integrating insights with other internal or syndicated resources.
  • Identify the need for custom research in working with Brand teams, while integrating insights with other internal or syndicated resources.
  •  Manage suppliers and associated research budget & methodologies, initiating & reviewing fieldwork, determining analytic plans, and generating final reports/presentations to commercialize the intelligence.
  • Lead analytics & research to support the innovation funnel from idea development to assessment of in-market potential of innovation ideas.
  • Support the monthly & quarterly routines in ongoing management & tracking of brand performance, via scheduled reporting & ad hoc analysis as needed

 

 

The qualified person will have the following:
  • BS degree required
  • 1-2 years of experience in custom research and/or marketing analytics/business intelligence Experience in working directly with Marketing teams and designing, executing, and analyzing primary & secondary data.

 

How to apply: