Digital Analytics Analyst

Date:
  • Oct 16, 2019
Location:
  • Phoenix, AZ, US
Company:
  • SRP

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Job Brief

SRP’s Market Analytics & Performance team focuses on leveraging information and insights to improve our products and services, enhance customer value delivery and the customer experience and inform integrated communications strategies and tactics.

 

The Digital Analytics Analyst drives improvement in Omni-channel analytics that contributes to decisions across all marketing programming including product/service assortment and optimization, promotions and all other marketing-led strategic development projects. The successful candidate collaborates with the team to analyze the performance of Omni-channel marketing efforts in support of acquisition and retention campaigns with a focus on attribution, engagement trends, influencing customer behaviors and campaign effectiveness.

Job Responsibilities
  • Work with cross-functional teams to identify, develop and monitor KPI’s based on a clear understanding of what drives customer value, including both leading and lagging indicators.
  • Analyzes acquisition and retention campaign performance effectiveness.
  • Performs Omni-channel analysis of mobile, CIVR, social media, web, email, paid/owned media, direct mail and survey.
  • Implements single attribution and multi-attribution analysis across all channels.
  • Responsible for digital data governance and recommending best practices.
  • Responsible for tracking, reporting and analyzing online and offline user behavior, campaign performance, pipeline attribution, and conversion rates throughout the customer journey; including recommendations for conversion improvements and/or testing.
  • Provide actionable insights and recommendations to maximize SRP’s product and service offerings,  customer satisfaction, customer loyalty and business performance.
  • Leveraging segmentation, provide regular analysis and insights back to internal business partners, including recommended strategies for optimizing marketing content, channels, campaigns and conversion to maximize results with marketing campaigns and program adoption.
  • Generate actionable data to focus marketing spend and help shape our marketing strategies and product and service offerings.
  • Collaborate with our web team to ensure the website analytics platform is configured properly to measure performance, driving actionable insights and recommendations to improve website and marketing performance.
  • Synthesizes data, insights, customer research to create presentations that make fact-based recommendations.
  • In partnership with Integrated Marketing Communications, lead and execute data analysis projects.
Education
Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.
 
Experience

Promotion to Level 2 requires a minimum of two years of experience at Level 1; demonstrated capability to perform advanced and more difficult work as determined by the supervisor. Promotion to Senior Level requires a minimum of three-years of experience at Level 2; is fully competent in all aspects of functional area of assignment and as such would be recognized as a specialist in area of assignment and may have periodic or occasional lead responsibilities.

  • 3+ years in digital data analysis, including customer journey/funnel metrics or similar role.
Additional Information
The successful candidate will possess these capabilities:
  • Experienced in either Adobe Analytics or Google Analytics is required.
  • Adobe Analytic or Google Analytics certification is preferred.
  • Experience with analytics platform implementations and configuration.
  • Search engine optimization experience is desirable.
  • Experience with digital data governance and best practices.
  • SQL and/or Tableau experience is desirable.
  • Experience with digital media campaign tagging and campaign reporting.
  • Strong knowledge base in all facets of web analytics (data capture, measurement, reporting and translation into business and/or behavioral insights).
  • Ability to think strategically, i.e. able to break down vague problems into smaller, concrete questions and deliver recommendations to non-analytical audiences.
  • Strong critical thinking, problem solving, organization and analytical skills; commitment to details with ability to work with minimal supervision.
  • Able to thrive in an ever-changing environment and learn business processes quickly as needed.
  • Passionate and obsessive about quality, efficiency, and the customer.
  • Great interpersonal skills including a positive attitude.
Certifications or Testing Required
 

 

Requisition Details
Requisition ID: 
  • 10038

EOE - SRP encourages a diverse workforce

All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas.

 

 

Why Work at SRP

SRP's success is rooted in our employees' happiness, health and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

 

• 401(k) plan with employer matching
• Retirement pension
• Paid vacation
• Parental leave
• Holiday pay
• Sick leave
• Medical, vision, dental and life insurance
• Wellness programs
• Pre-tax benefits
• Short and long-term disability plans
• Tuition assistance

 


Nearest Major Market:
  • Phoenix