Marketing Manager

Job Details
Description

Yamaha employees are passionate about music and sound! As the world’s largest musical instrument manufacturer, we are known for our quality, stellar customer service and innovation. Yamaha has been named a Top 100 Global Innovator for the past three years.

Yamaha is looking for a passionate and experienced Marketing Manager for our piano team. This is a new role on a growing marketing team that is responsible for developing insight-driven, multi-platform consumer marketing strategies and campaigns for the world’s leading piano brand. This position will report to the Director of Marketing.

 

Here's What You’ll Do:
  • Craft brand and product communication strategies that strengthen and grow the Yamaha piano business
  • Guide development, production and implementation of multi-platform marketing campaigns covering digital, social, print, retail, event, broadcast, dealer, PR, etc.
  • Develop compelling consumer insights and consumer decision journeys that inspire and guide effective marketing campaigns
  • Direct in-house advertising agency, digital and social media teams and related outside agencies to create best-in-class campaigns and executions
  • Collaborate with National Sales Team, Institutional Sales Group and Yamaha Artist Services teams to lead brand recognition, promotion and lead generation strategies and programs
  • Lead and train a team of 4-5 marketing professionals
Here’s What You’ll Bring to the Table:
  • Bachelor’s degree in a Marketing, Business, Communications or related field
  • 8+ years of experience in brand/marketing management in client and/or agency roles
  • 5 years of experience managing a team
  • Digital and social marketing expertise and familiarity with associated analytics
  • National integrated marketing campaign management experience
  • Ability to manage and collaborate with creative resources / ad agencies
  • Strong critical thinking, analysis and writing skills
  • Excellent presentation skills and MS Office proficiency
  • A keen interest in music will be appreciated! (Piano ability NOT required)
Here’s What We’ll Bring to the Table:
  • Comprehensive benefits package including Medical, Vision, Dental, and 401k with match and other perks
  • Performance based bonus program
  • Robust employee wellness programs including free onsite music lessons
  • Gym membership reimbursement program
  • Tobacco cessation reward program
  • Free concerts from award winning artists
  • Discounted hotel, travel, entertainment, and other attractions

If you’d like to get in on our mix, please apply!

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

 

Apply Now!