mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Programmatic%20Buying%3A%20A%20Guide%20for%20the%20Perplexed%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fana-magazine-2014-summer-programmatic-buying%0A%0AProgrammatic%20buying%20is%20a%20big%20deal%2C%20and%20a%20lot%20of%20marketers%20know%20very%20little%20about%20it.%20Learn%20how%20it%20can%20save%20money%20and%20make%20ads%20more%20effective.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A