mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Are%20marketers%20focused%20on%20the%20right%20metrics%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2017-10-integral-ad-science-viewability-right-metrics%0A%0AIt%E2%80%99s%20time%20to%20think%20of%20viewability%20as%20more%20than%20a%20binary%20metric.%20While%20it%E2%80%99s%20important%20to%20determine%20which%20impressions%20meet%20the%20minimum%20threshold%20for%20what%20counts%20as%20viewable%2C%20that%20is%20just%20a%20starting%20point.%20The%20true%20goal%20should%20be%20to%20determine%20how%20specific%20brand%20messages%20are%20driving%20consumers%20to%20act%20%E2%80%94%20and%20moving%20them%20further%20along%20their%20decision%20journey.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A