mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20B2B%20and%20B2C%20Marketers%20Are%20Starting%20to%20Follow%20the%20Same%20Playbook%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2019-11-b2b-b2c-marketing-nexus%0A%0AB2B%20brands%20adopt%20more%20and%20more%20characteristics%20of%20consumer%20marketing%2C%20while%20B2C%20companies%20steal%20a%20page%20or%20two%20from%20the%20business%20marketing%20playbook.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A