mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Simulmedia%3A%20How%20to%20Build%20an%20Attribution%20Model%20for%20TV%20in%202020%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2020-04-simulmedia-how-to-build-a-tv-attribution-model%0A%0AAttributing%20the%20results%20of%20linear%20TV%20advertising%20is%20different%20than%20digital%20advertising%2C%20but%20it%E2%80%99s%20very%20possible%20to%20measure%20the%20impact%20TV%20campaigns%20have%20on%20consumer%20behavior%20and%20what%20can%20be%20done%20to%20improve%20a%20campaign%E2%80%99s%20effectiveness.%20Here%20is%20a%20comprehensive%20guide%20for%20how%20to%20create%20one%E2%80%99s%20very%20own%20TV%20attribution%20model.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A