mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Building%20Lifetime%20Value%20Is%20a%20Long-Term%20Commitment%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2021-05-building-lifetime-value%0A%0AAt%20the%20height%20of%20the%20pandemic%2C%20B2B%20marketers%20placed%20a%20much%20bigger%20emphasis%20on%20supporting%20existing%20relationships%20and%20cultivating%20lifetime%20value.%20As%20things%20start%20to%20ease%20up%20and%20acquisition-level%20marketing%20commands%20more%20budget%2C%20it%E2%80%99s%20crucial%20that%20marketers%20not%20lose%20the%20momentum%20they%20built%20up%20over%20the%20past%20year%20with%20their%20long-term%20customers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A