mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20ANA%20Newsstand%20%7C%20Marketers%20Are%20Tightening%20Their%20Belts%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2021-09-marketing-budgets-decline%0A%0AB2B%20marketers%20were%20betting%20that%20the%20economic%20impact%20of%20the%20pandemic%20would%20be%20short-lived.%20It%20hasn%27t%20turned%20out%20that%20way%2C%20and%20now%20they%27re%20facing%20major%20budget%20cuts.%20With%20fewer%20dollars%20to%20demonstrate%20returns%2C%20marketers%20are%20turning%20to%20pure-play%20channels%20%E2%80%94%20encompassing%20paid%2C%20earned%2C%20and%20owned%20media%20%E2%80%94%20and%20moving%20more%20of%20their%20work%20in-house.%20Lead-gen%20programs%20are%20also%20taking%20precedence%20over%20branding%20efforts.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A