mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Video%20Takes%20on%20a%20Central%20Role%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fbtob-2021-09-trends-in-b2b-video%0A%0AB2B%20brands%20are%20struggling%20with%20generating%20decent%20returns%20from%20their%20video%20investments.%20Part%20of%20the%20problem%20may%20be%20that%20marketers%20are%20getting%20hung%20up%20on%20thinking%20they%20have%20to%20produce%20Hollywood-style%20movies%20to%20justify%20their%20investments.%20Most%20important%20is%20conveying%20information%20that%E2%80%99s%20easy%20to%20digest%20and%20focuses%20on%20customers%E2%80%99%20needs.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A