mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Marketers%20Need%20to%20Pivot%20From%20Tasks%20to%20Solutions%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fana-2022-10-kirsten-allegri-williams-optimizely%0A%0AA%20growing%20number%20of%20brands%20are%20cutting%20the%20CMO%20role%20altogether%20and%20shifting%20marketing%20responsibilities%20to%20other%20members%20of%20the%20C-suite.%20The%20churn%20rate%20is%20also%20accelerating.%20Kirsten%20Allegri%20Williams%2C%20CMO%20at%20Optimizely%2C%20says%20the%20overriding%20challenge%20for%20CMOs%20is%20closing%20the%20gap%20between%20the%20expectations%20among%20their%20customers%20and%20what%20marketers%20can%20deliver%20%E2%80%94%20and%20then%20effectively%20communicating%20the%20process%20back%20to%20the%20C-suite.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A