mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Brands%20Level%20Up%20Their%20Ad%20Strategies%20for%20Gen%20Z%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fana-2025-12-marketing-to-gen-z%0A%0AGen%20Zers%20are%20increasingly%20informing%20brand%20marketing%20strategy%2C%20with%20their%20spending%20power%20expected%20to%20grow%20to%20%2412%20trillion%20by%202030.%20The%20challenge%20is%20how%20to%20connect%20with%20gen%20Zers%2C%20the%20first%20cohort%20of%20digital%20natives%20who%20are%20skeptical%20of%20traditional%20advertising%20and%20%E2%80%94%20despite%20an%20insatiable%20appetite%20for%20digital%20content%20%E2%80%94%20remain%20elusive%20consumers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A