mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Nielsen%20Rolls%20Out%20Co-Viewing%20Pilot%20Program%20to%20Enhance%20TV%20Measurement%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fnews-2026-02-03-nielsen-tv-measurement%0A%0ANielsen%20on%20Tuesday%20announced%20that%20it%20is%20launching%20a%20program%20to%20enhance%20TV%20measurement%2C%20starting%20with%20Super%20Bowl%20LX%20on%20February%208.%20The%20new%20pilot%20methodology%20for%20co-viewing%20incorporates%20the%20use%20of%20Nielsen%27s%20proprietary%20wearable%20measurement%20devices%2C%20which%20are%20worn%20on%20the%20wrists%20of%20Nielsen%20panelists%20and%20resemble%20a%20smart%20watch.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A