ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • #ANALOG

    ANA Magazine   April 14, 2016  

    Chase Field goes to the dogs; who consumers will share their wearables data with; an inspiring video from Expedia; what the Kellogg Co. is doing in India; quick facts; and more.

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  • Ad Venture

    ANA Magazine   April 14, 2016  

    Looking for a competitive edge, a number of brands are teaming up with startup companies.

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  • It’s Time to Double Down on Data

    ANA Magazine   April 14, 2016  

    Learn how smart marketers use data and analytics to make strategic decisions that drive sales and ROI.

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  • Kidz Theze Dayz

    ANA Magazine   April 14, 2016  

    They may be young, but no generation is as large or as influential as Generation Z. Marketers need to know who they are and how to reach them.

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  • Marketing Florida Sunshine

    ANA Magazine   April 14, 2016  

    Susannah Costello of VISIT FLORIDA discusses her approach to activating a brand strategy abroad, reaching multicultural consumers, and more.

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  • #ANALOG

    ANA Magazine   March 10, 2016  

    A new event space from Pepsi; a ridiculously, ridiculously good movie promo; what the future holds for mobile marketing; quick facts; and more.

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  • Coming to You Live

    ANA Magazine   March 10, 2016  

    Learn how brands like Doritos, Wendy’s, and Patrón use live-streaming apps to build unique branded experiences.

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  • Fallout

    ANA Magazine   March 10, 2016  

    Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

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  • The Evolution of PMB

    ANA Magazine   March 10, 2016  

    Get the key takeaways from a new study by the ANA and Forrester Research on programmatic media buying.

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  • When Paper and Pixels Converge

    ANA Magazine   March 10, 2016  

    Digital marketing and direct mail aren’t mutually exclusive, and incorporating elements of both into your marketing efforts can have dramatic results.

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  • #ANALOG

    ANA Magazine   February 11, 2016  

    Virgin Galactic and Adidas’s Y-3 shoot for the moon; how much worthless meetings really cost; the top 10 most-liked brands of 2015; quick facts; and more.

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  • Breaking News

    ANA Magazine   February 11, 2016  

    Earned media is an elusive, hard-won distribution channel that requires specific tactics to master.

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  • Chaos and Innovation

    ANA Magazine   February 11, 2016  

    Constant change and innovative challengers mean marketers must learn to adapt. Here are three strategies for seizing innovation from the chaos.

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  • Seeing Is Believing

    ANA Magazine   February 11, 2016  

    As virtual technology emerges, content marketing will take a bold leap into the future, creating immersive branded experiences in a whole new medium.

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  • #ANALOG

    ANA Magazine   January 14, 2016  

    Netflix puts a foot forward with another DIY project; GE shakes things up on Instagram; the countries with the fastest average internet speeds; quick facts; and more.

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  • A Look at 2016

    ANA Magazine   January 14, 2016  

    As an election year, 2016 will see a great deal of change on Capitol Hill and the White House. Here’s a breakdown of how that might affect advertising.

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  • Advertising Does a Country Good

    ANA Magazine   January 14, 2016  

    Advertising may have more economic benefits than you realize. Here’s a look, by the numbers.

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  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

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  • Site Unseen

    ANA Magazine   January 14, 2016  

    A symptom of a broken internet, ad blocking poses a serious threat to online publishers and advertisers alike.

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  • #ANALOG

    ANA Magazine   December 10, 2015  

    MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.

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