ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • ABCs of Effective Digital Advertising

    ANA Magazine   July 9, 2015  

    Discover the core tenets for finding success in the digital space.

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  • Digital Advertising’s Blind Spot

    ANA Magazine   July 9, 2015  

    A growing percentage of internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.

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  • Putting It All Together

    ANA Magazine   July 9, 2015  

    Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.

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  • Reaching the Always-Addressable Customer

    ANA Magazine   July 9, 2015  

    Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

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  • #ANALOG

    ANA Magazine   June 11, 2015  

    Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

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  • Communication Breakdown?

    ANA Magazine   June 11, 2015  

    Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

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  • Dads In Ads

    ANA Magazine   June 11, 2015  

    As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

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  • Seeing the Light

    ANA Magazine   June 11, 2015  

    In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

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  • Where It Counts

    ANA Magazine   June 11, 2015  

    Brands are using geotargeting technology to improve the shopper experience.

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  • #ANALOG

    ANA Magazine   May 14, 2015  

    As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

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  • Fearless Pursuit of Excellence

    ANA Magazine   May 14, 2015  

    From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.

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  • Get with the Program

    ANA Magazine   May 14, 2015  

    How consumers divide their time among different forms of media may surprise you.

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  • It’s About Time

    ANA Magazine   May 14, 2015  

    Gradually, more retailers are experimenting with same-day delivery.

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  • The Enduring Appeal of "Mayhem"

    ANA Magazine   May 14, 2015  

    Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

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  • #ANALOG

    ANA Magazine   April 9, 2015  

    The Ad Council celebrates diversity, Domino’s accelerates its rebranding effort, and Kraft launches a new recipe hub.

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  • Seriously Funny

    ANA Magazine   April 9, 2015  

    Learn how GEICO and Farmers Insurance used humor to change an industry.

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  • The ALS Ice Bucket Challenge

    ANA Magazine   April 9, 2015  

    When the ALS Ice Bucket Challenge went viral online in August of 2014, it caught the ALS Association a little off guard.

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  • The Native Frontier

    ANA Magazine   April 9, 2015  

    Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.

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  • The Pop-Up

    ANA Magazine   April 9, 2015  

    As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.

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  • #ANALOG

    ANA Magazine   March 1, 2015  

    Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.

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