ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Getting from Here to There

    ANA Magazine   October 1, 2014  

    How does marketing organize for growth? Let these key insights from Marketing2020 be your guide.

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  • Getting Our Money’s Worth

    ANA Magazine   October 1, 2014  

    While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

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  • How to Create a Culture of Risk Taking

    ANA Magazine   October 1, 2014  

    In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.

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  • IHG Checks In a Winner with Holiday Inn Relaunch

    ANA Magazine   October 1, 2014  

    When Verchele Wiggins was tapped to be InterContinental Hotels Group’s vice president of brand marketing communications for its Holiday Inn brand family, she knew that what awaited was no ordinary exercise in brand rebuilding.

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  • It’s All in the Game

    ANA Magazine   October 1, 2014  

    Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.

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  • Loyalty — It’s Not Just in the Cards

    ANA Magazine   October 1, 2014  

    Loyalty isn’t easily attained. It takes time for new acquaintances to prove their worth and earn our trust. That’s just as true for companies as it is for people.

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  • The Battle Over Bots

    ANA Magazine   October 1, 2014  

    Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the internet is an industry imperative.


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  • The Great, Risky Testing Ground

    ANA Magazine   October 1, 2014  

    When it comes to risk taking, the issues are even more complex in the age of social media. Marketers have to try new and sometimes risky moves to make their mark and attract attention while the opportunities to make mistakes are an all-too-real possibility.

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  • TOMS Builds a Movement

    ANA Magazine   October 1, 2014  

    Zita Cassizzi, chief digital officer at TOMS, discussed using storytelling to build a brand, creating unique customer experiences, and reaching social conscious consumers through mobile.

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  • 3 Questions on Culture Marketing with Carlos Saveedra

    ANA Magazine   August 1, 2014  

    Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

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  • Big Data, Big Problems

    ANA Magazine   August 1, 2014  

    Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

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  • Gaining Consensus

    ANA Magazine   August 1, 2014  

    Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

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  • Maximizing Native Ads

    ANA Magazine   August 1, 2014  

    Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.

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  • Programmatic Buying: A Guide for the Perplexed

    ANA Magazine   August 1, 2014  

    Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.

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  • Spirit of Collaboration

    ANA Magazine   August 1, 2014  

    Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.

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  • Turning Against the Tide

    ANA Magazine   August 1, 2014  

    Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

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  • We Should Know by Now

    ANA Magazine   August 1, 2014  

    Digital tools provide mind-blowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.

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  • 3 Questions on Disruption for Craig Dubitsky

    ANA Magazine   May 1, 2014  

    Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.

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  • Advancing Measurement

    ANA Magazine   May 1, 2014  

    With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

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  • Big Data Conundrum

    ANA Magazine   May 1, 2014  

    This article discusses steps to overcome consumer privacy and security issues.

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