ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Maximizing Native Ads

    ANA Magazine   August 1, 2014  

    Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.

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  • Programmatic Buying: A Guide for the Perplexed

    ANA Magazine   August 1, 2014  

    Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.

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  • Spirit of Collaboration

    ANA Magazine   August 1, 2014  

    Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.

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  • Turning Against the Tide

    ANA Magazine   August 1, 2014  

    Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

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  • We Should Know by Now

    ANA Magazine   August 1, 2014  

    Digital tools provide mind-blowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.

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  • 3 Questions on Disruption for Craig Dubitsky

    ANA Magazine   May 1, 2014  

    Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.

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  • Advancing Measurement

    ANA Magazine   May 1, 2014  

    With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

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  • Big Data Conundrum

    ANA Magazine   May 1, 2014  

    This article discusses steps to overcome consumer privacy and security issues.

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  • Free the Forced

    ANA Magazine   May 1, 2014  

    This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.

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  • Join The Band?

    ANA Magazine   May 1, 2014  

    More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.

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  • Social Can Matter – But Narratives Shape our World

    ANA Magazine   May 1, 2014  

    This article focuses on the impact of social media on brand management.

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  • The Tricky Waters at C-Level

    ANA Magazine   May 1, 2014  

    Find out how the lack of C-suite alignment causes companies and careers to flounder.

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  • 3 Questions on Brand Growth for John Costello

    ANA Magazine   February 1, 2014  

    John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.

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  • 5 Tips: How to Manage Virtual Teams

    ANA Magazine   February 1, 2014  

    With advancements in technology, responsibilities for marketing to more than one region or country increasing, and companies offering the ability to work virtually from anywhere, the days of an entire marketing team working in the same office are over.

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  • A Game of Musical Chairs

    ANA Magazine   February 1, 2014  

    There has been considerable discussion in the nation’s capital for the past year about corporate tax reform, including calls by some for a reduction in corporate tax rates to as low as 25 percent. Proposals to tax advertising are a losing proposition for the ad community.

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  • Ditch the Pitch

    ANA Magazine   February 1, 2014  

    Marketers are flocking toward creative content in droves, but research has found that fewer than half of companies actually have a strategy in place to guide their efforts.

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  • Get Real About Real-Time Marketing

    ANA Magazine   February 1, 2014  

    Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.

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  • Looking Forward

    ANA Magazine   February 1, 2014  

    What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.

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  • Meet the Winners

    ANA Magazine   February 1, 2014  

    In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community in the areas of multicultural marketing, marketing analytics, and young marketers.

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  • Reaching Running Junkies

    ANA Magazine   February 1, 2014  

    This case study explores an innovative campaign that boosted Mizuno’s brand favorability, increased sales, and engaged new fans via social media.

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