ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Get Real About Real-Time Marketing

    ANA Magazine   February 1, 2014  

    Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.

    view
  • Looking Forward

    ANA Magazine   February 1, 2014  

    What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.

    view
  • Meet the Winners

    ANA Magazine   February 1, 2014  

    In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community in the areas of multicultural marketing, marketing analytics, and young marketers.

    view
  • Reaching Running Junkies

    ANA Magazine   February 1, 2014  

    This case study explores an innovative campaign that boosted Mizuno’s brand favorability, increased sales, and engaged new fans via social media.

    view
  • Sailing the 10 C’s

    ANA Magazine   February 1, 2014  

    MasterCard’s JR Badian discusses successfully navigating digital and social media programs. As the vice president of digital marketing and social media he understands that to match the frenetic pace of today’s digital world, he needs to work in an organized, methodical way.

    view

First  << 22232425262728