Greater Good

To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

“Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

The nonprofit 826 Valencia is making writing more accessible to kids, and in the process, giving them a voice.

Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

Over the past two decades, Operation Walk, a volunteer medical humanitarian organization that provides joint replacement surgeries at no cost for those in need across the globe, has operated on more than 17,000 patients in 25 countries. The man behind the successful organization, Dr. Lawrence Dorr, explains how it came about and the impact it’s having.

As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

Behind its longtime CEO Jonathan Reckford, Habitat for Humanity International is improving the wellbeing of families across the globe, one house at a time.

Since 2015, this pasture-raised eggs producer, founded on principles for the humane treatment of farm animals, has grown its partner network from roughly 50 small family farms to approximately 200.

To bolster the organization’s impact on cancer research, the V Foundation adopts a more aggressive approach to fundraising, one that emphasizes more rewarding and relevant experiences for donors.

Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

Led by Chief Sustainability Officer Virginie Helias, P&G has deployed an ambitious plan to protect the environment, cut waste, and better distinguish its brands.

Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

A strong commitment to making the world healthier has led to a successful partnership between SmartyPants Vitamins and the nonprofit Vitamin Angels.

An ethical yarn and clothing business, Darn Good Yarn has achieved a social-purpose trifecta: repurposing waste, improving the livelihoods of struggling families in developing nations, and making a profit.

Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.