Greater Good

  • A Program That Chipotle Can Really Sink Its Teeth Into

    Greater Good   March 20, 2023  

    When Chipotle CMO Chris Brandt met with some of the founders of The Farmlink Project, which connects farmers to food banks to deliver food to people in need, he didn't have to think too long about starting a partnership with the nonprofit. After helping to get the word out via several marketing vehicles in the past few years, Chipotle has lived its brand mission and continues to provide the nonprofit with invaluable support.

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  • Dreaming Fearlessly

    Greater Good   February 27, 2023  

    In December 2022, TIME and American Family Insurance bestowed their first "Dreamer of the Year" award on Donnel Baird, founder and CEO of BlocPower, a national climate technology company focused on "greening" aging urban buildings. The partnership tied nicely to American Family's tagline, "Insure Carefully, Dream Fearlessly," and was a perfect example of leading with purpose.

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  • Inspiring the Differently Abled to Move

    Greater Good   December 5, 2022  

    To foster inclusivity and representation across the fitness industry among people with disabilities, the personal care brand Degree created the #TrainersforHire platform. The B2 Award-winning platform provides fitness brands with a repository of qualified differently abled trainers and educational resources to make fitness centers more accessible.

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  • Puppies with a Purpose Scores for New York Islanders

    Greater Good   August 22, 2022  

    The New York Islanders wanted to take its relationship with the Guide Dog Foundation to a higher level, so the National Hockey League team created Puppies with a Purpose. The program, now in its third year, provides funding and training for puppies that are eventually partnered with people who are blind or visually impaired. Throughout the training process the pups get to mingle with fans at games and community-related events, which is crucial for the development of guide dogs.

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  • Connecting to Gen Z Purposefully

    Greater Good   June 20, 2022  

    An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.

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  • Dedicated to Life-Changing Work

    Greater Good   May 23, 2022  

    Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.

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  • Marketing with Purpose

    Greater Good   February 28, 2022  

    Brands and organizations can appeal to much more diverse and wider audiences, thanks to a new online platform offered by Microsoft Advertising. The program consists of nearly 40 business attributes based on research showing what is most important to people in building trust with brands.

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  • Toys for Tots Broadens Its Impact

    Greater Good   January 17, 2022  

    The venerable Toys for Tots program, run by the United States Marine Corps Reserve since 1947, launched an initiative with the Marine Toys for Tots Foundation to provide toys, books, and other gifts to Afghan children who have been granted asylum in the U.S. The aim is to offer some comfort and hope to these young refugees as they adjust to their new lives.

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  • Ice Cream Topped with Activism

    Greater Good   January 10, 2022  

    As head of global activism strategy, Christopher Miller advances numerous social causes to grow the Ben & Jerry's brand.

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  • Committed to Empowering Breast Cancer Survivors

    Greater Good   December 20, 2021  

    Led by Faye Nelson, the nonprofit Casting for Recovery provides women a therapeutic technique to aid their recovery from breast cancer.

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  • Constructive Capitalism

    Greater Good   November 22, 2021  

    Through activism, home-grown fair trade supply chains, and organic products, soapmaker Dr. Bronner’s stays true to its founder’s legacy.

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  • A Recipe for Employment

    Greater Good   October 18, 2021  

    Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.

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  • Fashioning a New Market

    Greater Good   August 23, 2021  

    Mindy Scheier initially met resistance from fashion brands when she tried to convince them about the benefits of developing adaptive clothing lines. However, in just a few years she’s turned the tide, working with a growing number of companies to design clothing lines catering to people with disabilities. According to the World Bank, one billion people throughout the world have some form of disability.

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  • Putting a Stake in the Ground

    Greater Good   August 16, 2021  

    For more than a century, Bollé has built a reputation for developing high-end, quality helmets and sunglasses. Under Tove Fritzell, senior director of product and innovation, the brand will soon launch a new line of products to help minimize its environmental impact and protect the outdoors.

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  • Purpose Drives Land Rover Awards Program

    Greater Good   July 19, 2021  

    Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.

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  • Destigmatizing Mental Health and Addiction

    Greater Good   July 12, 2021  

    To help improve the lives of those struggling with addiction and mental health disorders, the nonprofit Helio Health, in partnership with the agency Mower, created the “TransformNation” campaign. It aims to change people’s mindset from helplessness to one of hope, drive action, and promote the message of community and connection.

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  • Fighting Poverty Sustainably

    Greater Good   June 14, 2021  

    The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

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  • Saving the Family Farm

    Greater Good   May 31, 2021  

    Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.

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  • The KEEN Effect

    Greater Good   May 24, 2021  

    In 2018, footwear specialist brand KEEN eliminated the use of harmful PFCs, or perfluorocarbons, in its product line. Under the leadership of Erik Burbank, KEEN hopes to help others in the industry understand the issues around PFCs and drive awareness.

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  • Ear Community Encourages Listening for Change

    Greater Good   May 10, 2021  

    Ear Community supports individuals born with Microtia (missing or underdeveloped ears) and Atresia (absent or underdeveloped ear canals resulting in hearing loss). Driven by a dynamic mother-and-daughter duo, the nonprofit is now on the cusp of achieving one of its main goals: mandating insurance coverage for people in the Deaf and Hard of Hearing communities.

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