Greater Good

  • Fighting Poverty Sustainably

    Greater Good   June 14, 2021  

    The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

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  • Saving the Family Farm

    Greater Good   May 31, 2021  

    Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.

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  • The KEEN Effect

    Greater Good   May 24, 2021  

    In 2018, footwear specialist brand KEEN eliminated the use of harmful PFCs, or perfluorocarbons, in its product line. Under the leadership of Erik Burbank, KEEN hopes to help others in the industry understand the issues around PFCs and drive awareness.

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  • Ear Community Encourages Listening for Change

    Greater Good   May 10, 2021  

    Ear Community supports individuals born with Microtia (missing or underdeveloped ears) and Atresia (absent or underdeveloped ear canals resulting in hearing loss). Driven by a dynamic mother-and-daughter duo, the nonprofit is now on the cusp of achieving one of its main goals: mandating insurance coverage for people in the Deaf and Hard of Hearing communities.

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  • Plastic for Good

    Greater Good   April 5, 2021  

    After graduating from college, Paul Boudreau set his sights on changing the world. And he has — in a big way — by transforming the plastics industry through biodegradable and compostable bioplastic materials.

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  • Flour Power

    Greater Good   March 1, 2021  

    King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

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  • Bridging the STEM Gap

    Greater Good   February 22, 2021  

    Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

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  • Providing Care and Comfort to the Homeless

    Greater Good   February 8, 2021  

    As President of the Boston Health Care for the Homeless Program, which serves more than 11,000 homeless persons annually, Dr. James O’Connell finds purpose in caring for those who are struggling to survive.

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  • Carhartt Wears Its Brand Purpose Well

    Greater Good   February 1, 2021  

    The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.

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  • Marketing a Sensitive Subject

    Greater Good   December 7, 2020  

    Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

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  • Empowering the Next Generation of Leaders

    Greater Good   October 19, 2020  

    Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.

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  • Get Smarter on Measuring Purpose

    Greater Good   September 14, 2020  

    To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

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  • From Humble Roots to a Global Brand

    Greater Good   July 6, 2020  

    Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

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  • TerraCycle Changing How We Think About Waste

    Greater Good   May 4, 2020  

    “Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

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  • Nonprofit Community Takes Swift Action

    Greater Good   April 20, 2020  

    The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

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  • Making Writing More Accessible

    Greater Good   April 6, 2020  

    The nonprofit 826 Valencia is making writing more accessible to kids, and in the process, giving them a voice.

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  • Changing Lives and Transforming Economies

    Greater Good   March 16, 2020  

    Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

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  • Operation Walk’s Gift of Mobility

    Greater Good   February 24, 2020  

    Over the past two decades, Operation Walk, a volunteer medical humanitarian organization that provides joint replacement surgeries at no cost for those in need across the globe, has operated on more than 17,000 patients in 25 countries. The man behind the successful organization, Dr. Lawrence Dorr, explains how it came about and the impact it’s having.

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  • A Plan to Feed 10 Billion People By 2050

    Greater Good   February 10, 2020  

    As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

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  • Striving to Be Useful

    Greater Good   January 27, 2020  

    Behind its longtime CEO Jonathan Reckford, Habitat for Humanity International is improving the wellbeing of families across the globe, one house at a time.

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