Industry Insights

The 2022 Multicultural Excellence Awards showcase and highlight campaigns that do just this. Below are some award-winning campaigns that shine a light on sustainability practices.

Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

The traditional brand strategy model can rarely keep pace in today's always-volatile business environment that is being driven simultaneously by financial markets, news media, special interests, elected officials, regulators, employees, celebrities, and consumers.

More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts. Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we’ll be collecting and sharing the top quotes from ANA events during each month throughout 2022.

The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.

Adam Benaroya is director, global media capabilities + operations at Johnson & Johnson Consumer Health. He will be a speaker at the Association of National Advertisers Media Conference in February. ANA Group Executive Vice President Bill Duggan recently sat down with Benaroya for a pre-conference interview.

Marla Skiko is Global Head of Consumer Connections, Marketing at the Ford Motor Company. She will be a speaker at the ANA Media Conference in February. Bill Duggan, Group Executive Vice President at ANA, sat down with Marla for this interview.

The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.

It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

Current trends in fashion consumption and production cannot be maintained if the industry wants to reduce its carbon footprint. The manufacturing and logistic practices of clothing brands and their supply chain partners have environmental implications that amount to four percent of global emissions.

The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.

When we think about media metrics, the industry has created a measurement buffet. For example, it wasn’t long ago that Nielsen was the standard delivery measurement for TV. Today we have Comscore, TVision, and iSpot, among others. Media agencies and brands can choose delivery metrics with ratings or impressions; consumer metrics via attention or engagement. This environment of non-standardized media metrics leads to a lot of choice – and a lot of confusion.

The metaverse is being presented as an exciting opportunity for brands and consumers alike, and while some consider it an exciting future, there are likely more challenges ahead than real and sustainable business and content models.

Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.

The hot-button issue of consumer privacy has been building, with more consumers aware than ever of targeted advertising practices. With a new year on the horizon, the industry will begin to see regulatory changes as early as January 2023. But what will these new privacy regulations mean for digital advertisers, and how can they ensure their businesses’ success in its midst?

According to Bombora Company Surge, during the past 90 days, interest in marketing strategy and digital strategy increased more than any single marketing topic across business services, construction, and manufacturing.

I recently toured the University of Georgia campus with my son and noted a display in the library about the historic integration of the school in 1961 when a judge ordered the immediate admission of two Black students, Hamilton Holmes and Charlayne Hunter. I looked at the black and white photos of these brave young adults and wondered, how did they feel? History tells us they were met with taunts and crowds throwing bottles and bricks. It must have been terrifying.