Industry Insights

Mike Frease, head of creative for Whirlpool is participating in ANA's 2024 ANA Award juries, specifically as an In-House Excellence Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

Musician and spoken-word artist Henry Rollins is said to have once remarked that “pizza makes me think that anything is possible,” an observation that captures the intense emotion that the food inspires in so many of us. It’s fitting, then, that we should celebrate this remarkable meal-in-a wheel on February 9th, National Pizza Day. In honor of the occasion consider the following marketing efforts undertaken to promote pizza.

An essential part of a CMOs job is not only getting the work done, but making sure the work provides value and meaning for the consumer, meeting their needs and pain points, while also leveraging team skills, time, and budget efficiently. This is why Jenny Wall, CMO at VideoAmp, believes CMOs are the “voice of customers” and “unsung revenue heroes for advertising.”

To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.

As Chief Media Officer of the Ad Council, DJ Perera oversees $1 billion in donated media support for public service ad campaigns annually. In March, she will host the ANA Media Conference. Bill Duggan, Group Executive Vice President of the ANA, caught up with her for the pre-conference conversation that follows.

Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs.

With their purpose-driven campaigns, healthcare nonprofits Colorectal Cancer Coalition and Iroquois Healthcare Association exemplified how nonprofit organizations can drive meaningful impact without an extensive budget.

For an overview of some recent marketing efforts undertaken by the banking and financial services industry, consider the following case studies.

Industry veteran Ben Jankowski passed away over the weekend. For many years he was head of global media at Mastercard. Prior to that, he worked at agencies including OMD, BBDO, Wells Rich Green, and Grey. More recently, he was founder of Modern Media Solutions and consulted with R3. He touched many in the industry and, in these reflections compiled by ANA Group Executive Vice President Bill Duggan, his friends at ANA (Association of National Advertisers) and WFA (World Federation of Advertisers) fondly look back on our relationship with him.

While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast.

There are many valuable consulting specialties. Regarding agency searches or reviews, a pitch consultant and an agency search or review consultant provide valuable yet distinct services from one another at different budget levels.

Chris Cardetti, chief strategy officer at BARKLEY is participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

While crises are to be avoided, businesses experiencing a crisis can manage it in a way that maintains and even strengthens customer trust. This is particularly crucial for small businesses, where a strong customer relationship is a significant competitive advantage. But how can small businesses navigate these turbulent waters and come out stronger? What lessons can they learn from larger businesses that have faced and overcome similar challenges?

Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.

CTV advertising is booming. The category is expected to grow from $12.9 billion in 2020 to $42.5 billion by 2028. But other than a potential uptick in revenue, what does that mean for media companies?

The ANA's latest report on ethics compliance reviews the types of consumer marketing ethical inquiries involving direct and digital advertising, including privacy, that were processed by our ethics team and Committees in 2023.

After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.

Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.

Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.

What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Denise McDevitt, SVP of award programs at ANA, spoke with Ben Grossman, chief strategy and integration officer at DONER, about participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge.