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Marketing News

  • Mountain Dew Recruits Seal for Bubbly Super Bowl Ad

    Marketing News   February 7, 2025  

    In a new a Super Bowl ad, Seal and rapper Becky G take a portal-traveling ride fueled by Mountain Dew's Baja Blast. The ad, featuring Seal singing a Mountain Dew-ified version of his classic song "Kiss from a Rose," leans into a kind of weirdness for ad creative that's holding growing appeal for consumers.

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  • TV Ratings Tumble for the Grammys

    Marketing News   February 7, 2025  

    The decline for this year's Grammys reverses a three-year trend of steadily rising ratings for the broadcast, following the COVID-19 pandemic, culminating in nearly 17 million viewers. But this year's ceremony was marred by the Los Angeles-area wildfires, which forced several of the major music companies to cancel their plans and instead allocate resources to help those affected by the wildfires.

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  • McDonald's Brings Back Uncle O'Grimacey After 40 Years

    Marketing News   February 6, 2025  

    McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.

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  • Popeyes and Tequila Don Julio Unite to Create Limited-Edition Menu

    Marketing News   February 5, 2025  

    Fried chicken chain Popeyes and Tequila Don Julio are joining forces to create a limited-edition menu, called "The Championship Lineup," that will be available in select Popeyes locations, including New Orleans, the hometown of Popeyes and the site of Super Bowl LIX.

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  • Coffee Mate's First Super Bowl Spot Stirs the Creative Pot

    Marketing News   February 5, 2025  

    Coffee mate's new Super Bowl ad plugging Coffee mate Cold Foam Creamer may get some tongues wagging. The ad stars a dancing tongue shimmying to Shania Twain belting out an original tune for the brand called "Gimme Cold Foam." The ad campaign launches a few months after Coffee mate debuted three new foam flavors.

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  • Report: Marketers Feel Ready for the Rise of Generative AI Search

    Marketing News   February 4, 2025  

    The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.

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  • OpenAI Rolls Out Two New AI Tools

    Marketing News   February 4, 2025  

    OpenAI, which put a flame to generative AI in 2022 when it debuted ChatGPT, has released two new AI tools, adding to a fast-stirring market. Both tools are designed to search the web autonomously and significantly reduce the time it takes to conduct laborious tasks online.

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  • The Muppets Take Center Stage in Booking.com's Super Bowl Ad

    Marketing News   February 3, 2025  

    The Muppets are featured in a new ad campaign for Booking.com that shows how the website helps consumers to personalize their travel experiences. The integrated marketing campaign, which kicks off during the fourth quarter of Super Bowl LIX, builds on the "Booking.yeah" ad campaign from 2022.

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  • Iconic Brand Mascots Team Up for Instacart's First-Ever Super Bowl Ad

    Marketing News   January 31, 2025  

    In a new Instacart ad premiering during this year's Super Bowl, several popular brand mascots join forces to make an epic delivery. Many consumer-facing brands are scrambling to tie their message to Super Bowl LIX, which takes place February 9 at Ceasars Superdome in New Orleans.

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  • Novartis to Promote Breast Cancer Screening in Super Bowl Ad

    Marketing News   January 30, 2025  

    A new ad by drug company Novartis premiering during this year's Super Bowl stresses the importance of early and regular breast cancer screenings. The spot, titled "Your Attention, Please," brings together women of different ages and backgrounds to spread the word.

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  • Study: Most Consumers Say Privacy and Personalization Can Coexist

    Marketing News   January 29, 2025  

    Most people like a free, open internet supported by advertising and are willing to exchange their personal information to keep it that way, a new IAB study reveals. The study comes amid a proliferating number of data privacy laws at the state level while federal legislation continues to languish on Capitol Hill despite ongoing efforts.

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  • Fetch Gears Up for Super Bowl Ad Featuring $1.2 Million Giveaway

    Marketing News   January 28, 2025  

    The rewards app Fetch is gearing up for its first Super Bowl ad. During the final two minutes of this year's championship game, which takes place February 9 at the Caesars Superdome in New Orleans, Fetch will give away $10,000 to 120 winners — one for every second of the remaining two minutes of regulation game time — and announce the recipients in a first-of-its-kind livestream on the Fetch app. For companies partnering with Fetch, the ad play could help amp up their loyalty marketing efforts.

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  • Meta Rolls Out New Ads for Threads

    Marketing News   January 27, 2025  

    Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.

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  • Hellmann's Takes a Bite of Nostalgia for Super Bowl Ad

    Marketing News   January 24, 2025  

    Hellmann's latest ad, which will drop during Super Bowl LIX on February 9, gives a nostalgic nod toward a classic rom com and one of its most enduring lines. The spot was filmed at Katz's Deli in Manhattan, the same place where the original scene took place.

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  • New Study Highlights Pitfalls of Chasing Social Media Trends

    Marketing News   January 24, 2025  

    "The 2025 Sprout Social Index" underscores why it's crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story.

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  • Ahead of Upfronts, MRC Accredits Nielsen's Cross-Platform TV Measurement

    Marketing News   January 23, 2025  

    New accreditation from the Media Rating Council (MRC) provides a much-needed boost for Nielsen, which lost the MRC's seal of approval for its National TV Audience Measurement service in September 2021 but got it back in 2023. Nielsen still faces increasingly stiff competition for TV currency from alternative measurement services, such as Comscore, iSpot, and VideoAmp, among others.

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  • The BAND-AID Jingle Turns 50

    Marketing News   January 23, 2025  

    To mark the 50th anniversary of its "Stuck on You" jingle, BAND-AID is rereleasing its original tin packaging from 1926, accompanied by a sweepstakes.

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  • Netflix Reports a Record Number of Subscribers

    Marketing News   January 22, 2025  

    Netflix added a record 18.9 million customers in the fourth quarter of 2024, according to a shareholder letter released on Tuesday. That's more than double what Wall Street expected and brings global subscribers to more than 300 million. As it seeks to build on momentum this year, the streaming service says a top priority will be to grow its advertising base.

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  • Instagram Updates Its Grid Layout to Appeal to TikTok Users

    Marketing News   January 21, 2025  

    Since its launch in 2010, Instagram's classic 1:1 aspect ratio for its user profile grid has gone unchanged — until now. The shift to a portrait-style layout comes at a time when TikTok's future in the U.S. is uncertain.

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  • Dark for a Moment, TikTok Remains Active for Now

    Marketing News   January 21, 2025  

    Hours after being sworn in, President Trump signed an executive order to delay the enactment of the TikTok sale-or-ban law.

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