RAB: Radio’s Social Influencers | ANA

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Radio’s Social Influencers

Why the authentic endorsers with a proven track record to drive trust, build brands, and get results live on the radio, not online

While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.