Taking the Lead on Sales Enablement Is Driving Growth | ANA

Taking the Lead on Sales Enablement Is Driving Growth

A new report finds companies that let marketers steer the sales-enablement process exceed their revenue goals more than brands that put sales reps in charge

Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.