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Why You Need to (Re)Assess Your Team

Ongoing learning coupled with continuous assessments might be the ticket to closing the skills gap

By Allie Shaffer

By and large, advertising professionals at all levels are especially interested in professional development and often want to make upward and lateral career moves. And they’re looking to their companies to provide them with the opportunity to do that. Moreover, in a rapidly changing field, marketers need ongoing skill development to keep apace. Are marketing organizations doing enough to keep their teams competitive?