Brands Doing Good Series

From Humble Roots to a Global Brand

A pioneer in environmentally friendly household cleaners, Seventh Generation is making its voice heard

By Anne Field

Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.