Brands Doing Good Series
From Humble Roots to a Global Brand
A pioneer in environmentally friendly household cleaners, Seventh Generation is making its voice heard
By Anne Field
Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.
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