Why It’s Time to Humanize the Brand — for Real This Time

Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever

By Maureen McLaughlin

Brands and organizations need to recognize that consumer patterns and behaviors are now being exclusively shaped by the pandemic, rather than demographics. Brian Solis, global innovation evangelist at Salesforce, discusses the digital transformation companies are now confronting, how the pandemic will fundamentally change marketing, and why it’s time to get to know generation N.