PARTNER CONTRIBUTION
What Lies Beneath? A Look At America’s Wallet
What demographic data doesn’t reveal about consumers — and what financial durability does
By Ian Wright
By using the right data to identify differences between two outwardly identical groups, a brand can make better decisions which to reach and how. One key data point that can have major implications for a brand’s marketing ROI? Financial durability.
You're Almost There
Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
Sign in to see everything the ANA has to offer.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the ANA's online publications in ANA Newsstand, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- All Logged-In Visitors
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.