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The Future of Identity Is Being Decided Today
Without third-party cookies, the future of identity has never been clearer
The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.
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