Facing a Sea of Unknowns, Marketers Brace for 2021 | ANA

Facing a Sea of Unknowns, Marketers Brace for 2021

Cultivating hybrid events and getting into consumer-driven social platforms lead the agenda

As B2B marketers prepare for a new set of challenges, they're counting on ramping up their social media channels and virtual events throughout 2021 — and most likely beyond — to steel them for the future.