A Bright Outlook for Digital Out of Home Advertising | ANA

A Bright Outlook for Digital Out-of-Home Advertising

Sharper metrics should help to prime the DOOH market for post-pandemic growth

The arrival of COVID-19 vaccines will spur additional opportunities in DOOH, as consumers return in droves to shopping in brick-and-mortar stores and eating inside restaurants after being stuck in their homes because of the pandemic.