Consumers Hit Play on Interactive Ads | ANA

Consumers Hit Play on Interactive Ads

Compared to other formats, interactive ads capture attention and build familiarity among those consumers most likely to buy stuff

Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.