Scoring the Right Mix Between the Art and the Science

Despite a growing reliance on data, plenty of B2B marketers still go with their gut when it comes to making decisions

By Claretta Bellamy

Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.