Marketers Play for Keeps

David Cherrie, co-founder and CEO of Arcade, discusses how gamification can boost productivity among B2B companies and organizations

By Morgan Strawn

Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.