Spotify: Marketing to the Corners of the Mind | ANA

PARTNER CONTRIBUTION

Q&A

Marketing to the Corners of the Mind

Jon Gibs of Spotify on audio’s unique ability to engage consumers and the cognitive advantage it has over several other forms of media

In this interview, Jon Gibs, global director of advertising science at Spotify, who oversees the brand’s measurement, research, and audience solutions, shares findings from recent research about audio and what it means for brands.