New Rx From Marketers | ANA

Marketers Bolster Their Efforts to Support Mental Health

Health care-related brands expect new counseling services spurred by COVID-19 to outlast the pandemic

Even before the surge in the COVID-19 Omicron variant, there was ample data chronicling the huge toll the pandemic has taken on people's mental health. Brands in the health care sector are responding proactively, offering new counseling services at or near their retail outlets. The efforts have led marketers to reevaluate how they talk about the highly sensitive subject of mental health and reduce the stigma people have about asking for help.