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How to Master Digital Out-of-Home Advertising

Three ways to make the most of an emerging medium

By Marissa Bernstein

The wide variety of environments and the novelty of digital out-of-home (DOOH) can make the medium feel intimidating. But, when done right, DOOH can be a seamless addition to a brand's marketing mix. Here are three ways marketers can maximize their creative strategy using DOOH.