PwC: How Marketers Can Leverage Tech to Avoid Disruption | ANA

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How Marketers Can Leverage Tech to Avoid Disruption

Navigating the dawning age of web3 and the metaverse

While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.