USPS: Direct Mail Belongs in the Omnichannel Customer Journey | ANA

PARTNER CONTRIBUTION

Direct Mail Belongs in the Omnichannel Customer Journey

How combining direct mail with digital media can bring customers closer to conversion

Direct mail marketing can help create customer touchpoints that encourage engagement. Here's how brands can use direct mail in tandem with digital media to create touchpoints that help drive action throughout the entire omnichannel customer journey.