The Return of In-store Shopping | ANA

The Return of In-store Shopping

New spending at brick-and-mortar outlets is on course to outpace e-commerce sales

By Christopher Heine

Both retailers and CPG brands continue to ramp up the use of smart screens, artificial intelligence, and other digital tools to woo people back to brick-and-mortar outlets and enhance the in-store shopping experience as the pandemic starts to fade.