Brands Doing Good

A Program That Chipotle Can Really Sink Its Teeth Into

Brand cultivates partnership with nonprofit that supplies food to people and supports the next generation of farmers

By Matthew Schwartz

When Chipotle CMO Chris Brandt met with some of the founders of The Farmlink Project, which connects farmers to food banks to deliver food to people in need, he didn't have to think too long about starting a partnership with the nonprofit. After helping to get the word out via several marketing vehicles in the past few years, Chipotle has lived its brand mission and continues to provide the nonprofit with invaluable support.