What Retail Media Networks Have In Store for Marketers | ANA

What Retail Media Networks Have in Store for Marketers

The ongoing demise of third-party cookies is expected to spur interest in retail media networks (RMNs)

Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.