Changing the Marketing Landscape for the 50-Plus Market | ANA

A New Perspective On Older Consumers

Michael Clinton, founder of ROAR forward, says brands have an antiquated view of the 50-plus market

Armed with enormous spending power, Americans aged 50 and over are living longer, more active lives. But, for the most part, marketers choose to ignore rapidly changing demographics and devote the bulk of their budgets to courting the coveted 18 to 49 crowd. A new platform targeting consumer-facing brands wants to change that.