The Highs and Lows of Influencer Marketing and User-Generated Content | ANA

The Highs and Lows of Influencer Marketing and User-Generated Content

Relying on social media users to promote your brand can be both good and bad business

User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.