Finding Your Brand’s Voice Search Strategy

Virtual assistants are still in their infancy, but brands should start to experiment now to make sure they’re heard

By Chuck Kapelke

The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.