Media Choices Have Started to Change As a Result of COVID-19 | ANA

Media Choices Have Started to Change As a Result of COVID-19

Changes in where people go for content is likely to outlast the pandemic

The pandemic has accelerated major changes in media consumption and revealed sharp differences among the various generations when it comes to the type of content they like — and where they find it. But while traditional media vehicles such as broadcast TV may be on the wane, they still command the biggest audiences.