Four Ways for B2B Marketers to Make Better Use of Data

With just 52 percent of B2B decisions made using data, business marketers need better systems for reviewing and responding to the numbers

By Ryan Dinger

With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.