The Race for Relevancy | ANA

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The Race for Relevancy

Keeping up with the speed of the customer with real-time consumer intelligence

In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.